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Bumper sales for Welsh rugby showpiece

A new single-game attendance record for the annual Welsh rugby union derby double-header at Cardiff’s Principality Stadium is looking likely after bumper ticket sales in the first month, according to the Welsh Rugby Union.

The event, dubbed Judgement Day VII, will feature Pro14 matches between the Scarlets and the Dragons, as well as Cardiff Blues and the Ospreys on April 27, 2019.

Nearly 30,000 tickets have already been sold – 100 per cent more than at this stage of the process last season.

Earlier this year, the event attracted 62,338 fans, nearly 6,000 below the all-time record for a domestic attendance in Wales, with the double-header in 2016 having pulled in 68,242. The stadium’s capacity is 74,500.

“Tickets are flying for Judgement Day again this year, allowing us to predict another record Guinness Pro14 crowd,” a spokesperson for the Welsh Rugby Union told the Rugby Pass news service.

“We have evolved our approach to the Judgement Day concept over the years, it has become a must-see attraction in Welsh rugby’s annual calendar and a celebration of the regional game.

“Judgement Day attendances have now broken the 60,000 mark for the last three years in a row. This is consistently the top fixture in the Guinness Pro14 calendar and we will continue to do everything in our power to ensure it comes back even bigger and better at the culmination of a huge season for Welsh rugby ahead of Rugby World Cup 2019.”

In a bid to drive ticket sales, organisers have launched a new campaign centred around a superhero theme.

Adult ticket prices range from £15 to £25, with a £10 concession ticket available for under-16s.

Image: Caroline Léna Becker