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TodayTix expands into Australia

TodayTix, the international theatre-ticketing platform, has further expanded its global reach after launching its services in Australia, giving access to Harry Potter and the Cursed Child in Melbourne.

The free mobile app for iOS and Android makes theatre accessible to a wider range of demographics, with TodayTix claiming to be “disrupting an established industry that is ripe for innovation”.

The ticketing firm already offers tickets to shows in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC and Chicago.

TodayTix chief executive and co-founder, Brian Fenty, said, according to Broadway World: “We are living in an age of convenience and speed being at the top of everyone’s priority list, and TodayTix checks both of those boxes when it comes to ticket-buying.

“We do the work of finding the best prices to the shows in your city and get your tickets in just a few clicks. We are thrilled to be a part of the Australian arts landscape with our launch in Melbourne and look forward to expanding to more cities this year.”

TodayTix gives audiences access to tickets up to 75 per cent off the box office price, with 65 per cent of its customers being Millennials. The firm has tapped into the younger market through an emphasis on mobile, clear pricing and partnerships with the most in-demand shows.

TodayTix will be exclusively releasing 40 tickets for every performance at just $40 per part for Melbourne’s production of Harry Potter and the Cursed Child. ‘Friday Forty,’ as it will be known, offer some of the best seats and theatregoers can enter for a chance at these $40 tickets every week on the TodayTix website or app.

The company plans to expand in Sydney and Brisbane in the coming months.

Image: Martin Pettitt