The Barbican Centre, Europe’s largest arts organisation at a million-plus annual attendances, has adopted the Spektrix system for ticketing, marketing, and customer analytics.
The move to Spektrix is part of the venue’s migration to an all-cloud IT infrastructure, and supports its mission to improve the customer experience at every touchpoint.
More than 1.1 million people attend events annually at the Barbican Centre, with hundreds of artists and performers.
“We chose Spektrix’s solution because it gives us all the benefit of genuine software-as-a-service without compromising performance or flexibility,” said Andrew Hayes, head of systems and data at the Barbican. “Spektrix’s approach to working in partnership with us was really important. This isn’t just about installing new software but about changing how we do things for the better. We see this an investment in audience experience.
“Spektrix have worked with us to develop an approach that draws on their experience and fits with the way we work. The Barbican is a busy, complex place. We learned when we built our website that an agile approach is very powerful at breaking down this complexity and helping us focus on what we’re trying to achieve.”
The architecturally renowned Barbican Centre opened in 1982 and comprises the Barbican Hall, the Barbican Theatre, the Pit, Cinemas One, Two and Three, Barbican Art Gallery, a second gallery The Curve, foyers and public spaces, a library, Lakeside Terrace, a glasshouse conservatory, conference facilities and three restaurants.
Michael Nabarro, chief executive of Spektrix, said: “We are excited to welcome the Barbican Centre to the Spektrix cloud.
“Our solution has the robust capabilities arts organisations of all sizes need to excel in the evolving entertainment landscape. We look forward to a long-term partnership and supporting the Barbican in its mission of continuous improvement in audience experience.”