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StubHub rolls out 3D ticketing for Super Bowl

StubHub has unveiled details of its complimentary fan tailgate and 3D ticket-buying experience for the upcoming NFL Super Bowl on February 3.

Ticket buyers can get a real-life look at a view of the entire stadium, including the seat view from any row, allowing them to “try before they buy”.

A customer that buys their ticket through StubHub will also receive a ticket to the firm’s ATL Tailgate pre-game fan event and access to exclusive ticket inventory for Super Bowl Music Festival and Shaq’s Fun House.

According to the ticketing company, thousands of fans are expected at StubHub’s ATL Tailgate on February 3, at State Farm Arena. The tailgate experience will feature food and drink; oversized games; face painting and team merchandise, meet-and-greets and football toss with NFL legends.

The ticketing firm also offers a Premium Upgrade Experience for $199 (£155/€175), featuring lounge seating, “loft” access, gourmet food and an open bar.

“This game represents one of the most quintessential bucket list events for any fan,” said Scott Jablonski, general manager of NFL business for StubHub.

“Every year, this is our best-selling single event but, this year, we’re giving fans even more with the most holistic experience possible in Atlanta, from our innovative buying experience to exclusive tickets to the first-ever On Location Experiences Super Bowl Music Festival to the StubHub ATL Tailgate at State Farm Arena.”

The Super Bowl, which will be held at the 71,000-capacity Mercedes-Benz Stadium in Atlanta, will be played between the Los Angeles Rams and the New England Patriots, who were runners-up in last year’s championship event.

Image: StubHub