Regent’s Park Open Air Theatre in London has linked up with startup crowdEngage in an effort to boost the customer experience.

The new technology will be used to improve the theatre’s messaging, mobile ticketing and food and drink preorders for the 2019 season.

crowdEngage, which was founded in 2017, integrates with ticketing systems to pull in booking and customer data and sends personalised messaging to customers on the day of the performance.

Each message contains a link to the customer’s mobile tickets and all the information they need for their visit, without needing to install anything, login or signup.

crowdEngage founder Hugh Topping said: “It’s a real privilege to welcome such an exciting, forward-thinking theatre on board. They’re leaders in the industry when it comes to looking at a visit to the theatre as a joined-up experience from start to finish, so the crowdEngage platform is a perfect fit.”

Regent’s Park Open Air Theatre, which was established in 1932, will also use the mobile tickets page to showcase their food and drinks offering so that customers can submit an order for interval drinks from their phone, skipping the queues at the bar. crowdEngage makes payment seamless with Apple Pay and Google Pay integrations, as well as accepting credit and debit cards.

The mobile ticketing with crowdEngage is much faster to scan than traditional tickets, especially for group bookings.

The theatre’s commercial director Andy Locke said: “We’re always looking for ways to enhance the customer experience, so partnering with crowdEngage was a natural choice. Their integration with our existing software means that we can easily bring new technology to our iconic venue.”

Image: crowdEngage