Live event technology company Patron Technology has announced a number of additions to its senior leadership team.

Michael Marty will join the team as president of engagement, while Celeste Griffin-Churchill has been named as vice-president of corporate development.

Jeff Kreinik has also joined as vice-president of sales and client relations – engagement, with Rachel Bullock joining as the general manager of ShowClix, a Patron Technology product.

Marty joins having previously held senior leadership roles at various technology companies, including Managed by Q, Care.com and Patch. He said: “I’m proud to be a part of the team working on the world’s leading experiential marketing technology. I’m looking forward to integrating our new acquisitions into our already excellent product offering.”

Griffin-Churchill previously worked as senior director of international strategy at North American stock car-racing series NASCAR. “It is an ongoing challenge for event organisers and sponsors to track unique attendees on their engagement path before, during, and after an event. I’m excited that Patron Technology is solving this problem,” she said.

Prior to joining Patron Technology, Kreinik held positions including chief revenue officer at Connect&GO, head of festivals at Ticketfly, and chief operating officer at HUKA Entertainment.

Bullock most recently served as chief operating officer of Los Angeles-based Render Media, where she oversaw finance, operations, HR, product, video production and marketing.

Patron Technology seeks to help live event organisers create better experiences for ticket buyers and deeper relationships with sponsors through its data-driven event technology solution.

Image: Patron Technology