Movie-ticket subscription service Sinemia has moved to decrease the pricing on its monthly plan to $4 (£3.05/€3.48) a month.
This week, the firm’s one-ticket-a-month plan has fallen by $2, with its three-tickets-per-month subscription costing $8.
The price of the three films per month includes a new rollover feature, allowing subscribers to take one unused ticket per month.
The new subscription plans link up with its reintroduced card and will work in conjunction with Sinemia Enterprise, a white-label service the company has introduced for theatre chains.
The announcement comes during the same week that competitor MoviePass revealed it is planning on bringing back its unlimited monthly cinema subscription.
The firm’s executive vice-president, Khalid Itum, told Variety of the news but did not provide any more details about the new unlimited plan, which is expected to be announced officially later this week.