A survey by Seven West Media has found that the price of cinema tickets in the Australian city of Perth has soared in recent years.
News.com.au reports that a date night at the cinema in Perth now costs close to Aus$50 (£28/€31/$36), before additional prices for refreshments have been included.
Perth’s Grand Cinemas is the most expensive spot in the city, with tickets costing Aus$22 in person or Aus$23.25 online.
The survey found that adult cinema ticket prices currently average Aus$19.67, compared to Aus$17.75 in 2012. News.com.au notes that this increase has occurred in spite of the fact that Reading Cinemas now offers Aus$10 tickets and the nationwide price of tickets falling in 2018 (from Aus$14.13 to Aus$13.86).
The report noted that a number of cinemas do offer significant discounts for members during certain screenings.
Grand Cinemas managing director Allan Stiles said: “I’d say around 50 to 60 per cent of people will be paying the cheaper prices, if not more.”
He added: “We’re very conscious of the economic climate at the moment but our rents go up, our power goes up and yet our ticket prices don’t go up anywhere near as high as a percentage.
“Then we need to find some money to keep upgrading our cinemas in line with people’s expectations.”
In 2018, the Australian box office raked in Aus$1.245bn in revenue, an increase of 3.6 per cent on the previous year. Australia’s top grossing films were Avengers: Infinity War, Incredibles 2 and Bohemian Rhapsody.
Image: CchrisS
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