Ticketmaster has become the official ticketing partner and marketplace of the new Canadian Premier League (CPL) football competition.
The ticketing giant will provide fans with mobile tickets for the league’s inaugural season, which kicks off in April 2019. This makes the CPL the first Canadian professional sports league to launch in a fully mobile environment.
Under the agreement, fans will need to access their tickets on their mobile device via the CPL Centre Circle app or by downloading them to their mobile wallet.
CPL clubs will also be able to personalise fan engagement using Ticketmaster’s platforms and data.
“The Canadian Premier League is set to change soccer in Canada and we’re proud to partner with Ticketmaster, which uses the best technology available in the ticketing industry,” said David Clanachan, commissioner of the CPL.
“As we prepare for our inaugural season, we have set the bar high for ourselves to deliver the most progressive mobile experience for fans, and Ticketmaster’s technology platforms will be at the centre of that experience.”
In 2017, the league was approved and sanctioned by Canada Soccer, launching this year with seven clubs, including HFX Wanderers FC, York9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC.
Patti-Anne Tarlton, chief operating officer for Ticketmaster, Canada, said: “The Canadian Premier League is going to provide the best technology available to their fans with our ticketing platforms. We’re proud to partner with this exciting new league that will change the landscape of soccer in Canada, and even more proud to bring fans the safest and most secure ticketing experience.”