Event ticketing and technology firm ShowClix has teamed up with social marketing platform ToneDen to boost ticket sales for its clients.

Under the agreement, ShowClix users will be equipped with a marketing platform created specifically to enable event promoters to get the most out of their Facebook and Instagram campaigns.

“Our proprietary technology helps event organisers save massive amounts of time by automating the tasks that go into executing a successful event marketing strategy,” said ToneDen chief marketing officer and co-founder, Ali Shakeri.

“Our integration with ShowClix will enable their event partners to easily launch highly targeted campaigns to find their best buyers and multiply ticket sales.”

ToneDen uses event-specific audience targeting and budget optimisation to achieve a higher ROI for event promoters. It also offers pre-built campaigns called Playbooks that cover a promoter’s entire event marketing lifecycle.

ToneDen’s Playbooks incorporate social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks with a single campaign.

Rachel Bullock, general manager of ShowClix, added: “We are constantly searching for new and exciting integrations that will create added value for our partners, and ultimately drive overall ticket sales. By integrating with ToneDen, our event partners will have access to a powerful platform to more effectively promote ticket sales on social media, while simultaneously optimising their budgets.”

ShowClix, a product of Patron Technology, is a full-service event technology solution that handles ticketing, marketing, and on-site operations for fandom conventions, museums, festivals, attractions, consumer shows, and music and comedy venues.

It has worked with brands such as New York Comic Con, Rick Bronson’s House of Comedy, Museum of Ice Cream, and The Daily Show.

Image: ShowClix