Major League Soccer (MLS) franchise Los Angeles FC has partnered with Ticketmaster, shifting its primary ticketing away from SeatGeek.

The club, which kicked off its inaugural season last year, has informed season-ticket holders of the switch, with single-game sales already launched on the website.

According to L.A. Biz Journals, the club did not comment on the reasoning behind the move to use Beverly Hills, California-based Ticketmaster.

New York-based SeatGeek linked up with LAFC during its first MLS season as part of a wider deal with the league and other individual teams, including the Seattle Sounders, Portland Timbers and Minnesota United.

SeatGeek served as both the primary and secondary ticketing marketplace partner for LAFC, who play at the 22,000-capacity Banc of California Stadium.

For its 2018 inaugural MLS campaign, LAFC sold out of its season memberships, having shifted all 17,500 passes.

In October, the club implemented NFC contactless technology en masse, through its then-partnership with SeatGeek and mobile-first smart event platform Pronto CX.

Image: BagmanTheEditor