Major League Soccer club Sporting Kansas City has teamed up with fan engagement software and analytics company FanThreeSixty to improve the matchday experience.

As part of the partnership, a new official team app has been launched to provide enhanced mobile ticketing features, in-venue offers, news and tailored content.

“This app aims to meet fans where they are,” said Aaron Borns, vice president of marketing of Sporting Kansas City.

“Whether you’re a first-time attendee or a longtime season ticket member who has watched us raise four trophies in six years, there are content experiences for everyone. And now with enhanced mobile ticketing features, the Sporting KC app has achieved even more utility as a one-stop shop for our supporters.”

Fans can now either log in to or sign up with the Sporting app using a SeatGeek account, and single sign-on lets fans access, scan or transfer tickets for upcoming games.

SeatGeek co-founder Russ D’Souza said: “Our core belief is that it should be easier for fans to access and share their tickets. We’re excited to work with Sporting Kansas City to continue to innovate around the fan experience.”

The new app also provides an updated stadium map of Children’s Mercy Park, as well as listing in-stadium offerings and events near them.

Jason Houseworth, chief executive of FanThreeSixty, added: “Our fan engagement platform and integrated mobile solution help Sporting KC better understand who their fans are.

“Together, we’re surfacing insights about today’s fans that not only personalise their experience, but also help Sporting drive meaningful relationships with fans that go beyond matchday.”

Image: Ryan Knapp