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TodayTix targets new theatre-goers with tickets for just £15

TodayTix has unveiled a series of special offers designed to attract new visitors to the West End as part of its new London Theatre Week promotion.

The global ticketing platform has partnered with some of London’s leading producers to offer tickets for as little as £15 for major productions such as Wicked, Aladdin and Book of Mormon.

London Theatre Week, which runs from today (Feb 25) until Sunday, March 10, sees TodayTix selling tickets for £15, £25 and £35, and also includes a competition offering people the opportunity to win a year’s worth of tickets.

Brian Fenty, co-founder and CEO of TodayTix, said: “Our mission at TodayTix is to offer theatre goers flexibility and affordability to some of the top shows across Broadway and London’s West End.

“Through London Theatre Week, TodayTix takes this ambition a step further by bringing together an incredible group of these world-renowned productions to make this possible.”

Other shows taking part include the smash-hit musicals Come From Away, Waitress and Dolly Parton’s 9 to 5, all of which have transferred from Broadway to the West End in 2019.

There will also be tickets available to buy for the National Theatre’s Home, I’m Darling, which has opened at the Duke of York’s, The Curious Incident of the Dog in the Night Time at the Piccadilly Theatre,  the critically acclaimed Company and the Old Vic’s production of Arthur Miller’s The American Clock.

“We’re so proud to be launching London Theatre Week with the support and participation of so many of London’s superb productions,” said Merritt Baer, co-founder and president, head of Europe for TodayTix.

“The West End is the theatrical epicentre of Europe, and hopefully this initiative reminds Londoners that theatre is accessible and affordable – and this is a perfect opportunity to see an exciting new production or revisit a classic – and ultimately have an incredible experience with one or more of the 30+ productions that we’ve partnered with for this initiative.”

Sonia Friedman of Sonia Friedman Productions said: “I’m thrilled that three shows from the Sonia Friedman Production family – Book of Mormon, Fiddler on the Roof and Rosmersholm – can be part of London Theatre Week.

“TodayTix has been a fantastic partner over the years on many of our hit productions  and we are delighted to embark on this new endeavour with them so that Londoners can easily see leading shows at prices for everyone.”

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