Ticketmaster has expanded its offerings for event organisers in Australia and New Zealand through the acquisition of Moshtix.

The acquisition will provide Australian and New Zealand venues and promoters an offering that combines Moshtix’s technology for general admission, self-service and white-label solutions with Ticketmaster’s marketing, distribution and reach.

Harley Evans, Moshtix managing director, said: “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level. We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.”

Moshtix and its 34 employees, with a head office in Sydney, will continue to operate as a standalone business unit under Evans, who has been with the business since 2010.

Moshtix works with event operators and venues in the region, including Groovin’ The Moo, Oxford Art Factory, Supanova, and the Australian Turf Club.

Maria O’Connor, managing director of Ticketmaster Australia and New Zealand, added: “Moshtix has a rich 15-year history and during this time have developed a reputation for being extremely hard-working and passionate about what they do. Their mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love.”

Image: Ticketmaster