International Speedway Corporation (ISC) has linked up with Tickets.com in a new long-term deal to utilise its ProVenue ticketing system at all ISC motorsports entertainment facilities.

The transition to the Tickets.com platform, which includes mobile ticketing technology, begins at Richmond Raceway and will be implemented at all ISC facilities by year-end 2019.

“As a company, we embrace the latest technology innovations to improve the customer experience at every touchpoint,” said Tina Martin, ISC chief information officer. “As we look ahead at our attendance and revenue goals, the Tickets.com partnership helps fuel our key growth opportunities.”

The new system will also enable email automation through Tickets.com’s partner CrowdConnect.

ISC’s marketing strategies and Tickets.com technology solutions will combine forces in an attempt to boost customer engagement, improve fan experiences and drive revenue.

Joe Choti, chief executive for Tickets.com, said: “Creating the ultimate venue experience for our clients and their consumers is the foundation of what ProVenue and our technology platforms have been built on.

“Our partnership with ISC will mirror those same values as we work to a seamless transition. We’re proud to be part of ISC’s growth strategy.”

Image: Bill McChesney