See Tickets has said its desire to support the future of the live events industry was key to its decision to partner with the National Outdoor Events Association (NOEA).

See Tickets has become the latest event brand to partner with the trade association through its Futures Programme, which aims to support the industry by helping to increase the quality of education and resources available.

See Tickets will also join an advisory board that puts recommendations forward to the NOEA Council, to guarantee the association continues to represent the industry’s growth and stability.

See Tickets will also become official ticketing partner at NOEA’s Annual Convention and Awards showcase.

Matt Evans, commercial manager at See Tickets, said: “As a business, we’re keen to support the outdoor events industry by working with NOEA.

“We’re big fans of education, recognition, and representation of our industry, across business and government, and are looking forward to helping out on these initiatives.”

See Tickets joins GL events, ACT and Arnold Clark as part of the elite Futures Programme.

NOEA aims to enhance professionalism in the outdoor events industry through education, networking, lobbying, advice and creating business opportunities. The NOEA membership is comprised of event suppliers, event production professionals, event and festival organisers and other bodies.

Andy Grove, president of NOEA, said: “See Tickets are another great brand that have chosen to proactively support the outdoor events industry through the Futures Programme, and we couldn’t be more thankful.

“Not only are they commercially backing our long-term vision, they are also bringing with them a whole host of experience and expertise, which will be valuable assets in our mission to grow and professionalise the industry.”