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AMC surpasses subscriber projections

AMC’s cinema subscription service has reportedly hit 700,000 subscribers for its $19.95-a-month package, allowing users to see three films per week.

AMC Stubs A-List projected in June that it would hit 500,000 subscribers by the end of its first year, which it surpassed by 200,000.

Its members’ cinema attendance has reached 14 million, which includes traditionally-priced tickets for family and friends.

“The continued growth of AMC Stubs A-List to more than 700,000 members, and their dramatic increase in movie-going, is exactly what we had in mind when we launched the program last June,” chief executive and president Adam Aron said, according to Variety.

“Members are seeing many more movies than they did before A-List was created, are seeing movies more than once, and they’re bringing their friends and family members along, who are paying for their tickets at full price.”

Subscription prices in California, Connecticut, Massachusetts, New Jersey and New York were increased to $23.95 a month last month, while subscribers in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington, and Washington D.C paid $21.95.

Image: CchrisS