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Clear teams up with MSG for biometric entry

Biometric identity company Clear has teamed up with Madison Square Garden, allowing fans of NBA team the New York Knicks and NHL franchise the New York Rangers to enter the arena using their finger prints.

The service will be available both upon entry at the venue for sports fixtures and for concerts and special events in the arena.

Those that are members of Clear can speed up their entrance into the facility via a dedicated biometric security lane. After scanning their finger, fans will be able to enter MSG for a physical screening.

Those that are not members can enrol in a one-time membership that combines a person’s identification and biometrics into a single Clear ID.

“Launching at MSG represents a major milestone for Clear,” said Clear chief executive Caryn Seidman Becker.

“By adding The Garden to our growing New York City ecosystem, Clear members can now enjoy frictionless experiences at three iconic sports and entertainment venues and three key local-area airports with one biometric ID.”

Clear members in New York also have access to Yankee Stadium and Citi Field, as well as the JFK, LGA and HPN airports.

Earlier this year, Clear secured a new round of funding as it looks to further expand its platform, as well as its ticketing and airport security network.

Clear signed a landmark deal with Major League Baseball last year, which went into effect from the start of 2019, introducing biometric ticketing at all participating ballparks.

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