Atlanta’s Mercedes-Benz Stadium has today (Monday) announced that it will become the first NFL and Major League Soccer venue to implement a complete cashless transaction model.
The change will come into effect this Sunday. The stadium said the transition will allow it to move away from its “whole-dollar” pricing model, which was initially brought in to help speed transaction times.
It is hoped the move will also allow the stadium to adjust prices on food and beverage options more regularly, giving the venue the chance to lower prices incrementally versus keeping prices static.
For the full story, head over to our sister site TheStadiumBusiness.com.
Image: Mercedes-Benz Stadium