Dubai’s Department of Tourism and Commerce Marketing has launched its B2B Attractions Marketplace for improved ticketing and CRM capabilities.

The online platform allows attractions and experiences to connect with global customers and relevant channel partners to boost sales.

The Attractions Marketplace combines technology with an outreach campaign that showcases partner destinations to online travel agents, OTAs, and reseller channels such as Expedia, TripAdvisor and Klook.

It also has white-label solutions allowing attractions to create personalised ticketing systems under their own brand, expanding their reach and increasing international visibility.

Issam Kazim, chief executive, Dubai Corporation for Tourism and Commerce Marketing said: “The Attractions Marketplace has been designed to leverage the digital disruption that the leisure and entertainment landscape is experiencing, and is set to benefit the city’s wide variety of attractions and experiences by enhancing their visibility and global connectivity.

“The platform responds effectively to the challenges faced by attractions in marketing themselves to international audiences, offering access to global reseller partners while creating a seamless booking and customer management process. Our destination partners already offer convenient and customised experiences, and with the launch of the Attractions Marketplace we hope to see increased footfall, stronger engagement and a boost in revenue across the city.”

The platform will also include reporting tools and an integrated back-end to allow comprehensive evaluation of ticket sales and distribution channel performance, with the interactive dashboard summarising bookings made via each sales channel, offering a summary of sales target performance, inventory and capacity occupancy.

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