Danish technology firm Queue-it, which supports many ticketing sites, has expanded its global reach by entering the Asia-Pacific market.

Queue-it, a developer of virtual waiting room services to control website traffic surges by offloading visitors to an online waiting line environment, has now opened an office in Sydney, Australia.

Its SaaS platform enables online ticket sellers, retailers, educational institutions, and public-sector services to keep their systems online and visitors informed during peak demand times.

The company claims to have increased its Asia-Pacific business in recent years, despite not having a local presence.

As part of the move, Queue-it has brought in former chief executive of Asia and managing director of Australia for Tickets.com, Ian English.

English also sold his company, TicketServ, which he founded in 2009, to SeatGeek in 2017. He now operates as an independent consultant under his company, Staij Services, in the APAC market.

He said: “After having used Queue-it in many ticketing onsales with my own companies, I know the immense value a virtual waiting room brings to the table. I look forward to assisting Queue-it in the region and welcome the opportunity to help APAC companies, both in ticketing and ecommerce, run successful sales with such a great offering.”

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