Ticketmaster has teamed up with Amazon Alexa, allowing US fans to discover events and buy tickets via voice command.
Fans looking to purchase tickets with Alexa-enabled devices, such as Amazon Echo and Echo Dot, can say something like, ”Alexa, open Ticketmaster” or “Alexa, ask Ticketmaster to find events this weekend.”
Customers can also search for an artist or team name, city, and date range such as, “find concerts in Los Angeles” or “find Miami Heat tickets”.
To finalise an order, fans can purchase tickets by linking their Ticketmaster account to Alexa.
“Ticketmaster has the largest ticket inventory in the world, and our team is always looking to leverage it along with our open platform to reach new fans,” said Dan Armstrong, senior vice-president and general manager of distributed commerce at Ticketmaster.
“This new integration with Alexa will offer yet another avenue for fans to access the best live events, allowing them to discover and buy tickets using only their voice. We’re excited to be working with Amazon Alexa and look forward to seeing fans utilising it to see the artists, teams and events they love the most.”
Ticket buying through Alexa-enabled devices is also available with London Theatre Direct for West End shows and US cinemas via Atom Tickets.