Ticketmaster has secured a partnership deal with the new North Queensland Stadium.
Stakeholders of the 25,000-seat venue maintain that it will be ready for the start of the 2020 National Rugby League (NRL) Premiership season despite unprecedented flooding in the region earlier this year.
Ticketmaster has been named as the official ticketing agent for the A$290m (£157m/€182m/$205.8m) facility, which is located in Townsville and will serve as the new home of the NRL’s North Queensland Cowboys.
Ticketmaster has an existing relationship with the Cowboys, serving as the current provider for the team’s membership platform. Ticketmaster Australia managing director Maria O’Connor said: “Ticketmaster has a regionally-focused content strategy, and we’re committed to doing our best to attract major events to the venue, while also supporting community development.
“Our focus for North Queensland Stadium is distinctly local and are pleased to be opening dedicated ticketing outlets in Townsville, Mackay and Cairns as part of this deal. We’re committed to customer service, fan engagement and providing fans a safe and secure ticketing experience, and we look forward to providing this to patrons in North Queensland.”
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