Biometric identity company Clear has expanded its sporting portfolio after teaming up with the Minnesota Twins to speed up entry into Target Field.
The multi-year partnership with the Major League Baseball (MLB) outfit is in addition to the landmark deal it signed with the league last year to introduce biometric ticketing at all participating ballparks in 2019.
The partnership is likely to include fingerprint ticketing, though not this year as it has been confirmed too close to the start of the season.
Clear members will instead continue to use paper and mobile tickets, but will be given access to a priority queue at the ballpark.
“There are some things we need to go through with ticketing, but we do have an effective ticketing system in place,” Twins spokesman Matt Hodson said, according to the Minneapolis/St.Paul Business Journal.
Clear has a presence at 17 sports facilities across the country, in addition to several airports including Minneapolis-St. Paul International Airport, New York’s JFK and Laguardia.
Twins president and chief executive Dave St. Peter said: “The Minnesota Twins are thrilled to introduce Clear’s game-changing technology to the Target Field experience. We are confident our fans will find tremendous value in utilising the Clear system to enter the ballpark and eventually for ticketing and concessions.”
Clear memberships cost $179 a year with free sporting events sign-ups offered outside Target Field.
Earlier this month, Clear teamed up with Madison Square Garden, allowing fans of NBA team the New York Knicks and NHL franchise the New York Rangers to enter the arena using their finger prints.
In January, the firm secured a new round of funding to further expand its platform, as well as its ticketing and airport security network.