Ticketmaster has agreed an exclusive partnership with the new arena being developed as part of the Garden Helsinki project in the Finnish capital.

Currently in the city planning phase, the project is set to be developed in stages from 2020 to 2023 with a 16,000-seat arena set to play host to elite sport, music and cultural events all year round.

The contract sees Ticketmaster become the official ticketing partner of the arena, allowing Garden Helsinki to benefit from the company’s national and international reach. As well as providing all ticketing services, Ticketmaster will offer a number of benefits including creative marketing and access to leading technologies in digital tickets.

For the full story and more images of the Garden Helsinki project, head over to our sister site TheStadiumBusiness.com.

Images: B&M Architects