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Atom bolsters footprint with Goodrich, NCG deals

Social movie ticketing platform Atom Tickets has further enhanced its theatre footprint in the US by agreeing new deals with Goodrich Quality Theaters and Neighborhood Cinemas Group (NCG).

The two deals add more than 500 screens to the Atom Tickets network, which now spans nearly 22,000 screens across the country.

Goodrich Quality Theaters has 288 screens across 31 locations in Michigan, Florida, Illinois, Indiana, and Missouri.

NCG has 233 screens across 24 locations. Over 40% of NCG’s screens are in Michigan, where the company is based, but it has expanded to top markets in recent years. Most notably over 26% of its screens are surrounding the Atlanta metropolitan area.

Atom has also expanded its concessions-enabled theatres by adding 50 AMC properties, and said more locations will be activated in the coming months. With these new locations, Atom now has 400 concessions-enabled locations across the country where consumers can select a movie, theatre, showtime and pre-order their favourite movie snack when they buy their ticket on Atom.

“We’re on the path to getting every exhibitor in America enabled on Atom, and we’re closer to that goal with Goodrich Quality Theaters and NCG on board,” said Matthew Bakal, chairman and co-founder of Atom Tickets.

“AMC Theatres was among our first exhibition partners and their unwavering support of our platform is a testament to our great relationship. We’re thrilled to continue working with them to expand our concession services to more of their locations, which comes just in time for the summer blockbuster season.”