The Coachella music and arts festival is providing ticket-holders with an immersive stage experience via augmented reality (AR) features on their smartphones.
Festival-goers will be encouraged to use their phones during performances to engage with audio-reactive AR filters.
The technology, which has been created by the festival’s digital innovation team, debuted on Friday, and will continue to be accessible during both festival weekends.
“We want to provide fun and cutting-edge experiences for the people who attend the show,” said a spokesperson for Goldenvoice, the company behind Coachella, according to Variety. “During sets, attendees can use a number of different AR filters that react to the audio coming out of the speakers.”
Festival ticket holders are able to use the AR features at the Sahara stage, where performances from Jaden Smith, Diplo, Kid Cudi, Whiz Khalifa and Gucci Gang are scheduled to take place.
The Coachella Camera option within the app is where fans can access the technology, with the option to capture and save photos of the AR experience.
Goldenvoice’s spokesperson said ticket-holders can also expect to see “space objects like planets, asteroids, and stars,” space stations and a life-size space shuttle via the tech, as well as tie-ins with a variety of on-site installations, including one that chronicles “the spacefaring attempt from a group of discombobulated hippos.”
Image: Alan Paone