Universal Orlando has raised its ticket prices by at least $10 (€8.90/£7.69) in each category, with customers set to feel the impact of the attraction’s seasonal pricing strategy.
A one-day, one-park ticket to either Islands of Adventure or Universal Studios Florida now costs $135 during the resort’s designated anytime season, up from $124.
Two-park, one-day tickets start at $170, but cost more during the regular season ($180) and anytime season ($190).
Prices for the one-day, one-park ticket during value season remain unchanged at $115.
The price increase happened “some time ago,” a Universal spokeswoman said in a statement, although she did not specify when, according to Spectrum News 13.
“Our pricing reflects the world-class entertainment we offer our guests,” spokeswoman Alyson Lundell said. “We always work to provide value-driven options for our guests throughout the year. For example, our multi-day tickets offer per-day pricing as low as $53, and we continuously feature special offers on tickets and packages.”