The XFL has teamed up with Elevate Sports Ventures to boost ticket sales ahead of the American football league’s launch in February 2020.
Elevate, which is a joint venture of the San Francisco 49ers, Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and the Oakview Group, says it will use data, digital marketing strategies and applications to drive sales for the league’s eight teams.
The XFL is owned by Vince McMahon’s Alpha Entertainment and has teams in Dallas, Houston, Los Angeles, New York, St Louis, Seattle, Tampa and Washington DC.
Under the two-year agreement, Elevate will work closely with each of the teams to manage their ticketing and support the office in Stamford, Connecticut.
Jeffrey Pollack, XFL president and chief operating officer, told SportBusiness: “We’re looking to come to market as efficiently and swiftly as possible and we decided that to do that it would be best to work with an agency. As we interviewed a variety of firms in this business we came to the conclusion that Elevate was uniquely suited to help us in large part because of the expertise they bring and the partnership that they are.
“We’re getting access to the brain power that drives the success of the San Francisco 49ers, the Philadelphia 76ers, we are now essentially in business with Ticketmaster. Elevate brings a portfolio of experience, insights and intelligence that we know will help us go to market as efficiently as possible.
“We’ve brought more smart people to the table and they will have sweat equity into the success of the XFL and they are fully aligned with our business goals. Today we have further bolstered our line-up and roster.”
The league is the successor to the previous XFL, which was run by the World Wrestling Federation (now WWE) and US network NBC and only lasted for a single season in 2001.