Payment companies Klarna and Stripe are teaming up to offer Hideout Festival ticket-buyers the opportunity to use the ‘Pay in 3’ feature.

The pan-European payments deal with ticketing platform Kaboodle will give fans traveling to the famous Zrce Beach in Croatia the option to pay for accommodation, flight and coach packages with the possibility to include tickets.

The deal will allow festival-goers to split the cost into three equal payments. The first will be taken at the point of purchase, the second and third payments are taken automatically on 30 and 60 days.

Luke Griffiths, general manager at Klarna UK, said: “Working with Stripe to bring flexible payments on the Kaboodle platform and to the world famous Hideout Festival has been a real triumph for us. Opening up our experience to a brand new market, where Klarna payments provide an ideal solution for splitting costs, has been a fantastic project. We know we can deliver a five-star purchasing process and taking that into the festival arena shows just how valuable that is for consumers.”

Hideout Festival is an annual electronic music festival that is entering its ninth year, with this year’s event taking place from July 1-5.

Iain McDougall, UK country manager at Stripe, added: “Conversion can make or break ticketing platforms, and technology is key to ensuring customers can check out quickly and easily, no matter their device or location. New payment methods like Klarna’s Pay in 3 are designed to boost conversion and Stripe takes away the complexity of building a checkout experience that is engineered to offer customers the most innovative payment methods available today.”

Image: Hideout Festival