Ticket prices for this year’s Italian Open have doubled after Swiss tennis ace Roger Federer announced he would be competing in the tournament.
The Italian Tennis Federation decided to hike the prices after the 20-time Grand Slam champion revealed he would be competing at the Rome Masters, citing that they wanted to reward fans before Federer’s announcement.
Tickets originally cost €60 (£52/$67), which the federation then increased to €132.
The Italian Tennis Federation said: “We have doubled the price of tickets for Wednesday, the day Federer will play. We want to reward fans who had bought tickets before they knew Federer would play.”
During the Mutua Madrid Open 2019, ticket sales shot up exponentially after the world number three announced his participation. The chief executive of Madrid Open, Gerard Tsobanian, noted that Federer’s Spanish fans flocked to the stadium during his matches.
The 2019 edition of the Italian Open, which Federer has never won, will see the Swiss open against Frances Tiafoe or Joao Sousa.