Fans of Spanish LaLiga football club Real Sociedad were yesterday (Sunday) given access to wearable technology that offers ticketless entry into the stadium, as well as other perks.

Real Sociedad team merchandise powered by SOLOS Smart Wearable technology has been embedded with a feature that connects wirelessly to fans’ smartphones and allows clubs to reward fans with exclusive food and drink offers, experiences and ticketless entry.

The wearables connect to stadium turnstiles, allowing fans to walk through the gates without requiring a ticket or membership card. The patented technology also allows clubs to protect their brands against counterfeit.

For the full story, head over to our sister site TheStadiumBusiness.com