Ticketing and event management platform Race Nation has apologised after it struggled to deal with the Bitton Road Runners’ Sodbury Slog’s 300 per cent increase in ticket demand from last year’s event.

The charity running event in Chipping Sodbury, Gloucestershire, opened public sales earlier this week, but faced criticism on social media after facing a myriad of issues including the site crashing within minutes of sales beginning.

After the Race Nation platform rebooted, many people complained that they were unable to get tickets, even after trying for more than two hours. Meanwhile, others said they were able to get through and pay, but did not receive notification that their place was secured.

Slog director Steve Herring told the Gazette Series newspaper that the Bitton Road Runners will be considering alternative entry options for the 2020 event.

Race Nation apologised to those who experienced issues and said in a statement: “We always plan ahead for high demand events to ensure they go as smoothly as possible, however due to the unprecedented amount of interest in this fantastic event (a 300% increase on last year) it took us a little bit longer to cater for the demand.

“We also appreciate that some of you may have been unsuccessful in purchasing tickets and for that we can only apologise, although as with previous years there were only 1,100 places available and subsequently there will always be those who are left disappointed.”

Image: Libreshot