Number of m-tickets processed by the UK’s leading provider shows accelerating appetite for smarter digital ticketing, both in-country and overseas.
Corethree, Europe’s leading mobile ticketing and data insights provider, has reached an unprecedented milestone of one hundred million mobile tickets sold, which is testament to the growing popularity of mobile ticketing technologies and how m-tickets are becoming the default choice for consumers to experience the smart city.
“I am immensely proud of what the Corethree team has achieved today. Reaching the one hundred million tickets milestone at such speed is a world-first accomplishment and testament to the consumer readiness for embracing mobile-native solutions across transport, entertainment and retail,” says Ashley Murdoch, Corethree CEO. “M-tickets are about so much more than faster ticket purchasing and shorter queues. With a talented team that keeps on growing and thanks to our market-leading technology, Corethree is paving the way for a secure, smarter and more meaningful way to travel, experience a night-out or enjoy relevant promotions. We look forward to growing these figures in the coming months and helping businesses modernise the way customers interact with their brands.”
“The events space is ripe for disruption. Mobile ticketing is one of the key components of a marketing strategy that will result in a better experience for customers”
Corethree m-tickets sales have been growing at a two-thousand percent rate between 2015 and 2019, processing fifty million tickets in February 2018. The sharp acceleration in digital ticketing uptake saw Corethree selling another fifty million only fourteen months later, arguably making 2018-19 the year when mobile ticketing came of age. These impressive numbers lie primarily with m-ticketing for some of the country’s largest transport operators, powering the future of mobility.
Corethree’s successful track record lies on its award-winning data intelligence platform – Core Engine – providing invaluable industry knowledge and savvy insights for creating better business models and stronger consumer relations. In the events and experiences space, which is ripe for disruption, mobile ticketing is one of the key components of a marketing strategy that will result in a better experience for customers, and m-ticketing can be found in stadiums, festivals, concerts and nightclubs.
“Mobile marketing is a valuable channel for connecting to our customers in a direct yet more personalised way”
Tim Howard, Marketing Director of The Deltic Group, the UK’s largest operator of late-night bars and clubs, says: “Mobile marketing is a valuable channel for connecting to our customers in a direct yet more personalised way. Our Corethree-developed apps will be underpinned by established technology capable of tying each customer and their preferences back to our individual brands and their venues, helping Deltic to become a more granular data-driven business.”
Congratulating Corethree on reaching this milestone are some of its major transport operator partners, which include First Group, Arriva, Transport for London (TFL), Lothian, and Transport for Greater Manchester (TfGM) amongst many others.
Dave Lynch, First Group CIO, stated that “this remarkable feat illustrates how mobile ticketing has become the ideal choice for our passengers. Corethree has been an invaluable technology partner for many years now, paving the development of a highly useable and engaging m-ticketing system across all our networks, which has enabled us to attract new customers and improve the travelling experience for all our passengers. We look forward to continuing our cooperation, bringing new and up-to-date customer features to the market and driving change across all our divisions.”
“Corethree has been an invaluable technology partner for many years now, paving the development of a highly useable and engaging m-ticketing system”
Nigel Serafini, Commercial Director at Lothian and one of the longest standing of Corethree’s customers added: “We have been working closely with Corethree since 2013; developing Scotland’s first mobile bus ticketing product that would transform the way our customers access our network of services. Since launch, our m-ticketing app has gone from strength to strength, further bolstered by new developments such as our industry first ‘share tickets’ feature. With consumer demand for mobile-first platforms showing no signs of abating, we look forward to continuing working with Corethree to create leading edge solutions, removing friction and enhancing the customer proposition.”
TfGM’s Customer Director, Stephen Rhodes, also expressed his congratulations, stressing how mobile ticketing technology is continuing to gain traction across the region. “As is evident from the 100th million e-ticket sale and continued popularity of our Corethree m-ticketing powered ‘get me there’ app, we noticed that more and more people are adopting a digital-first approach to ticketing. Customers don’t just want quicker and smarter ways to pay for their travel, they expect it, which is why it’s such an important part of what we do and why we work every day to make travel easier.”
Share this