Oshi Software has launched its Demand Release System (DRS), which allows event organisers to build ‘virtual audiences’ before the results of knockout games are known.

The ticketing overlay system works by allowing supporters of, for example, eight quarter final teams, to choose their tickets online for the final. The fan will only get charged for a ticket if their team progresses.

It provides benefits for supporters by allowing them to engage earlier and select their tickets at their convenience.

Organisers can use the DRS to avoid the usual overhead and turnaround time associated with using traditional ticketing methods in the short timeframe available once the finalists are known.

It also allows any unsold tickets to be offered to noncompeting supporters who have registered their interest to attend, resulting in what the firm claims will equate to higher attendance and ticket revenue.

Oshi Software, the company behind Tickets.ie and Seatfair, successfully implemented the ticketing product for the rugby Champions Cup final in Newcastle earlier this month. It claims to be the “fastest selling final in the tournament’s 24-year history.”