Travel activities and services booking platform Klook has teamed up with Merlin Entertainment to provide instant ticket confirmation and boost the user experience in Asia.

The Hong Kong-based company offers over 100,000 tours, activities and tickets at more than 270 destinations around the globe.

The partnership with Merlin, which operates more than 120 attractions, will enhance guest experiences at eight Merlin attractions across Asia through a series of marketing promotions, user experience optimisation, data analytics, and information exchange.

C.S. Soong, general manager, SEA region at Klook, said: “Travellers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions.

“We are confident that this new collaboration with Merlin will provide overall better experiences for travellers who are visiting Merlin’s many attractions.”

The collaboration will give fans more seamless access to Merlin’s attractions, including Legoland Japan in Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA LIFE Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in Singapore, Bangkok, and Tokyo.

The partnership will also allow Klook users to get their bookings with Merlin attractions instantly confirmed, therefore supporting mobile ticketing.

Susan Ang, Asia marketing director, Merlin Midway Asia: “Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travellers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform. We’re excited to work with Klook, a leader in the region that brings a wealth of insights and expertise to the table.”

Image: @felixtriller