Eventim has become the primary ticket agent for UK independent live music promoter, Atom Promotions.

The Worthing-based promoter has worked with artists such as The Charlatans and Grandmaster Flash in the last year and has generated growth in terms of tickets sold and its event portfolio since foundation.

Atom said the partnership with Eventim means it can provide fans with an enhanced customer service experience, a brand-new website and quick checkout, where customers can now purchase a ticket within five seconds.

Thom Milner-Smith, chief executive and founder of Atom Promotions, said: “We are delighted to be working with the premier ticket agency in the UK and believe together we shall be able to offer a great partnership for fans.”

Atom said it expects to benefit from recent improvements to Eventim’s digital marketing and CRM service. It expects that working with Eventim will help develop a significant increase in customer retention, engagement and conversion, which will help Atom Promotions to grow year on year.

Dale Ballentine, chief operating officer at Eventim UK, said: “Eventim and Atom Promotions share the same core value. We want to work with independent promoters that provide great value to fans and bring content to grassroot venues, which helps to keep the independent scene alive.”