Sports fans in New South Wales can now access priority tickets via the new Bankwest Stadium’s rewards programme app.

The stadium opened in April and is home to major Australian sports teams such as the National Rugby League’s (NRL) Parramatta Eels and Wests Tigers.

Bankwest Stadium SCORE, available via a mobile app, will offer a range of incentive-based bonuses and activations with the aim of encouraging fans to keep coming back to the venue. Each user is given a unique barcode which can be scanned to earn reward points at any point of sale in the venue. Other benefits include exclusive food and beverage offers, competitions and promotions.

SCORE will also provide key information about the stadium, details on upcoming events and priority ticket access.

“Bankwest Stadium was built for the fans and the app and rewards programme are the next steps in delivering an unparalleled event experience,” said Daryl Kerry, Bankwest Stadium chief executive.

Ticketek was announced as Bankwest Stadium’s official ticketing partner shortly before its inaugural game in April.

For the full story on Bankwest Stadium’s new app visit TheStadiumBusiness.

Image: Bankwest Stadium