AXS now has access to a new market of more than one billion people thanks to a partnership with global streaming service YouTube.
Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events across the US included on the video page in the latest expansion of AXS Anywhere.
The agreement enables viewers to simply click and purchase both standard and resale tickets to their most desired events via AXS’s FanSight platform.
“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” said Dean DeWulf, AXS’s senior vice president (music).
“This contextual integration enables the more than 1.3 billion YouTube users to be a click away from seeing their favourite bands live at AXS venues and events across the country.”
The partnership with YouTube further expands the AXS Anywhere ticketing distribution program, which enables consumers to find and purchase primary AXS tickets for participating venues through popular platforms. YouTube adds to existing partners like Spotify, Groupon and Gametime.
AXS Anywhere is designed to provide venues with more options to customise their ticket distribution across the partners of their choosing to reach the broadest audience possible.
AXS, headquartered in Los Angeles, is the ticketing partner for over 300 venues, sports teams and events organisers around the world.
Its clients include Anschutz Entertainment Group, the O2 Arena, STAPLES Center, T-Mobile Arena and Sprint Center.
Forthcoming shows at the 21,000-capacity STAPLES Center in Los Angeles include R&B star Khalid (pictured).
Image: The Come Up Show