Live Nation has chosen the three female-led businesses that are to be the inaugural recipients of investment via its Women Nation Fund.
Tina Farris Tours, Conscious City Guide and Kingdom of Mind will each receive a cash injection via the fund, which was first announced in May 2018 to provide resources and capital for women in the live entertainment industry.
Live Nation said it is working with each company – which span touring, festivals and promotions and are each based in California – to offer resources, mentoring and support to help grow and develop the companies.
“We started the Women Nation Fund to help expand the pool of female entrepreneurs in the live music space, and this first group of female founders we are investing in is incredibly impressive, diverse and ambitious,” said Michael Rapino, Live Nation’s president and chief executive.
“By backing these women, we hope to help them grow their companies in new directions and set the stage for even more women to lead the future of live.”
Tina Farris Tours, based in Los Angeles, handles tour management for an artist roster that includes acts such as Lil Wayne, Black Eyed Peas and Chris Rock.
Conscious City Guide, co-founded by Mel Nahas and Kiki Falconer, is an online platform that identifies and promotes live events across the globe that “foster awareness for the self, the community, or the planet”. It has featured more than 12,000 events since its inception and also offers ticketing for events.
Kingdom of Mind, founded by Isabella Kelly, is an event production and promotions business that focuses on tertiary markets in California and will be expanding moving forward to the Pacific Northwest.
Kelly said: “To have the world’s largest live entertainment company not only believing in, but also investing in this model is a dream opportunity and will help us create some incredibly memorable live shows for artists and fans.”