Ticketmaster has teamed up with Montreal-based Groupe CH to provide ticketing for 20 venues and festivals, as well as NHL ice hockey’s Montreal Canadiens.
The Canadian sports and entertainment company, which manages more than 1,500 events a year, will employ the Live Nation-owned ticketing giant to serve as the official primary and resale ticketing partner for the Canadiens, Bell Centre, Place Bell, MTelus, and the Corona Theatre, among others.
The deal also includes numerous festivals including Osheaga, Heavy Montreal, and Ile Soniq.
The NHL outfit will integrate Ticketmaster’s technology into its official mobile app to provide a more streamlined ticket purchase and entry experience at its 21,273-capacity Bell Centre home.
France Margaret Bélanger, EVP commercial and corporate affairs of the Montreal Canadiens, said: “Groupe CH has experienced tremendous growth over recent years, and we’re excited to partner with a global leader like Ticketmaster who will not only provide the technology and scale to power the ticketing of our teams, venues and events, but also help us amplify our digital marketing capabilities.
“Ticketmaster’s digital entry experience will be of particular interest to our fans based on its success in dramatically reducing fraudulent tickets while also delivering creative fan engagement opportunities.”
All Groupe CH’s teams, venues and festivals will use Ticketmaster Presence, the firm’s digital ticketing and fan identity platform.
Patti-Anne Tarlton, chairman of Ticketmaster, Canada, added: “We could not be more excited to expand our partnership with Groupe CH, a global leader in sports and entertainment, and to deliver the best experience possible to their millions of fans.
“We know that Ticketmaster’s scale, coupled with our state-of-the-art products and services will support Groupe CH’s phenomenal number of events while providing fans with a seamless ticketing experience. We’re looking forward to working together as we enter this new era of ticketing.”