More than 300,000 ticket applications have been received within the first hour of the UEFA Euro 2020 sales window opening.
The launch of the first sales phase, in which 1.5 million tickets will be made available to the general public, coincides with the ‘One Year to Go’ celebrations taking place in 12 European cities.
Tickets will be offered in three price categories, with the host cities allocated to two pricing clusters
The first cluster includes Amsterdam, Bilbao, Copenhagen, Dublin, Glasgow, London, Munich, Rome and St Petersburg. Prices for tickets to cities in Cluster A are spread out at €50 (£44/$57), €125 and €185.
Cluster B includes Baku, Bucharest and Budapest, in which tickets are priced at €30, €75 and €125.
The sales window, which runs from June 12 to July 12, has adopted the slogan “Live it. For real,” as a method to encourage football fans to experience matches live at the stadiums.
‘One Year To Go’ also marks the launch of official hospitality packages for all stadiums, with a range of options, including private suites, business lounges and a club with a more casual setting.
The 11 tournament venues across Europe will make a record three million match tickets available.
UEFA Events SA chief executive Martin Kallen said: “This is the biggest Euro ever – one which we are bringing even closer to the fans, with seven of the 12 countries hosting Euro matches for the first time.
“Over the coming days, each of the 12 host cities will present the final tournament to their local population and provide information in relation to various important initiatives. People will see that the tournament is on their doorstep. It will be a unique celebration, and the moment is now here to be part of it.”
UEFA’s ‘fans first’ ticketing policy for Euro 2020 promotes the fact that 82 per cent of passes will go to fans and the general public. The governing body for international football has made 13,000 tickets available for the final for €95, priced in its ‘fan first’ category.
The second phase will kick off in December after the finals draw, with a third phase to begin in April 2020 after the final four places have been confirmed by the play-offs.