Newly-promoted Premier League football club Norwich City has introduced a tiered membership system for supporters travelling to away matches, with a priority window added for loyal supporters in the 2018-19 season.
The club, which took the Championship crown this year, will replace its away points system with a tiered system for adult, junior and city supporters that consists of a £50 ($64/€56) Premier and a £35 Standard membership.
The Premier League side has also introduced a priority window for fans that had a 2018-19 away season ticket or attended 10 or more away matches last season, and who purchase an away premier membership.
All three sales windows will have priority access to away tickets before season ticket holders, who will have precedence over general sale.
Norwich City’s chief operating officer, Ben Kensell said: “In terms of memberships, the significant change is to our away memberships. We’ve never had one before. We’ve had a points system instead and, whilst it has been effective over the years, it’s quite antiquated now. We’ve looked at what other Premier League clubs do and looked at what we need to do, spoken with fans and therefore we’ve brought in a two-tier away membership.
“We’ve also looked at the fanbase which had away season tickets last year and those that attended more than ten away games last year and we’ve focused on ensuring there is a priority window open for them, which is important.”
In addition, the club has capped all casual tickets for home league fixtures at Carrow Road at £30 for adults, £25 for 65+, £20 for under-18s and £15 for under-12s.
Fans that bought a 2018-19 season ticket will be given a £10 discount towards the 2019-20 home membership.
Kensell continued: “As a club, we took a lot of time to deliberate around what we should do around the casual ticketing for home supporters.
“We believe as a football club that we have phenomenal support and we shouldn’t price people out of football. So as a club, we decided that if £30 is fair for away supporters, then £30 is also fair for home supporters considering the price of a home ticket last time we were in the Premier League.
“No one in the ground from a general admission perspective next season will pay more than £30. That, as a club, sets us apart and we’re really proud of that. We think it’s the right thing to do.”
Image: Ronnie Macdonald