Accesso shares (ACSO) rose today (Thursday) after the ticketing technology company agreed a three-year partnership with the New York Botanical Garden (NYBG).
The AIM-listed firm, which provides solutions to the leisure entertainment and cultural markets, will supply its Passport, Siriusware and Ingresso products to NYBG.
Its shares were up 1.4 per cent in late morning trading on the London Stock Exchange.
The attraction, which welcomes more than one million visitors each year, will use the Ingresso distribution platform to expand its sales reach into international channels such as Groupon and TripAdvisor.
It will implement the Passport and Siriusware products, used in tandem, to boost the end-user experience, while also allowing NYBG to gain “incremental revenues” and insight into visitor behaviour.
Paul Noland, chief executive of accesso, said: “With Accesso’s holistic approach to the specific needs of cultural sites and institutions, we think we’re the perfect partner for the New York Botanical Garden.”
Accesso’s partners include the National World War II Museum in New Orleans, the new entertainment complex St. Louis Aquarium and three ski resorts across the US: Holiday Valley, Sierra-at-Tahoe and Perfect North.
Earlier this month, it appointed former TravelClick executive John Guilfoy as its first chief operating officer.