Ascot Racecourse is set to introduce contactless digital ticketing with Apple Wallet through its collaborative partnerships with Skidata, Pronto CX and VivaTicket.
Apple Watch and iPhone users will be given the option to have their NFC-enabled event tickets delivered to the mobile phones.
Contactless tickets for Apple Wallet will not be used at Royal Ascot, which is the Berkshire racecourse’s major draw, but will become available at subsequent summer events.
Tickets can now be purchased using Apple Pay and downloaded directly to the buyer’s device. The technology can also be used to make purchases at the bars and restaurants at the venue, as well as to pay for a bet.
Pronto CX, which supported the move, specialises in tap-and-go Apple Wallet and Google Pay based experiences, including event tickets, contactless payments, and enablement of a loyalty/membership programme.
Skidata worked with Ascot as the access control provider and provided NFC Apple and Google Key management on access control, while VivaTicket has been named as the primary ticketing company.
George Vaughan, head of technology at Ascot Racecourse, said: “It is all part of our ongoing commitment to explore innovative ways of improving the customer experience through technology. It’s safe, secure and sustainable and a great showcase of tech collaboration between leaders in their respective fields.”