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Aston Villa caps season ticket sales after demand

Newly promoted Premier League football club Aston Villa has capped season ticket sales at 30,000 after experiencing major demand for the 2019-20 season.

Sales have “soared” since tickets went back on sale on Monday with more than 3,000 sold in the first 24 hours. The cheapest adult passes cost £370 (€417/$467), or £19.50 per game.

More than 20,000 people have already jumped on an ‘Early Bird’ deal with the cheapest costing £322 if purchased before April 13, and thousands of 2018-19 season ticket holders have already renewed, with the deadline for renewal on June 28.

The club’s previous season ticket record was set during the 2008-09 season when 27,709 supporters bought passes. Villa expects to surpass that this year, leading to the decision to limit the total available to 30,000.

The move will give more than 8,000 fans who are unable to purchase season tickets the option to buy matchday tickets for games at the 42,682-capacity Villa Park.

Aston Villa reached the 2019 EFL Championship play-off Final and defeated Derby County 2-1 to gain promotion back to the Premier League after a three year absence.

Chief commercial officer Nicola Ibbetson said: “The demand for season tickets has been remarkable and we thank everybody for their incredible support. We started with a record-breaking ‘Early Bird’ period of sale and the momentum has continued. This has come after an exceptional surge in matchday attendances at Villa Park last season.

“We have decided to cap the total number of season tickets for 2019-20 season at 30,000. It will give supporters who are unable to buy a season ticket for whatever reason, be it economic or logistical, an opportunity to buy matchday tickets for our league games at Villa Park.

“It will enable close to 8,000 matchday tickets to be sold to Villa fans for each home game of what promises to be a really exciting season.”

The club has created a waiting list for new and returning supporters who did not have a season ticket last season. Supporters can register their interest by entering their details on the waiting list, which will then be categorised by order of registration on a first-come, first-served basis and subject to availability.

Image: Elliott Brown