Everyman Cinemas has become the first UK exhibitor to launch Instant Tickets through its partnership with production company POWSTER.
The launch will allow film studios to sell cinema tickets to audiences directly through movie studio advertising and official movie websites.
The Instant Tickets ticketing portals are activated across all social media, meaning movie distributors can sell the full tickets from their Facebook, Twitter, Instagram, as well as on the official websites.
Ste Thompson, chief executive and creative director of POWSTER, said: “A forward thinking and creative exhibitor, Everyman is the perfect partner for POWSTER to bring Instant Tickets to UK cinemagoers.
“Instant Tickets allows us to funnel our well-known creativity into a smooth and clean customer experience from within the film’s websites. Through Instant Tickets, studios can provide a measurable, seamless and superior user journey, further driving them to the cinema without distraction and loading times.”
POWSTER creates movie ticketing websites for the six major film studios, including Universal and Walt Disney, and launches over 180 sites every month.
The firm aims to give studios increased visibility and measurement of the entire purchasing process culminating in actual ticket sales.
Powerhouse independent cinemas, The Picture House Uckfield and The Pavilion Galashiels will also be launching Instant Tickets in the UK this summer.
The system has already been launched in the US and is currently in over 70 movie theatres, representing more than 650 screens.