Software-as-a-Service (SaaS) technology company Lunar has launched TicketBeam, to help event venues, as well as other ticket issuers, leverage their data to boost sales.

The Florida-based firm’s new tool assists concert and sport venues in collecting their ticketing data to help segment customers, create targeted campaigns, enhance marketing automation processes and improve reporting.

Ticket sellers, including professional sports teams, college teams, golf tournaments, concert venues, and theatrical productions can work with Lunar to target customers and drive purchases, improve engagement and add data to contact records.

Jon Robinson, president at Lunar, said: “Most ticketing platforms aren’t CRMs, and weren’t built to facilitate taking action off the data they provide. This data, while valuable, is only as good as your ability to leverage it. Implementing TicketBeam, Lunar bridges the gap between all of the information you have on your customers and the ticket-selling campaigns you can create.”

Lunar works with Florida Citrus Sports (FCS) – the community organisation which hosts the Citrus Bowl, Camping World Bowl, and the Camping World Kickoff – as well as with Monterey Peninsula Foundation, the non-profit that stages the AT&T Pebble Beach Pro-Am, to drive ticket sales. The Citrus Bowl saw nearly 60,000 fans in attendance at the 2018 event.

In the most recent college football season, Lunar boosted ticket sales for FCS before the teams playing were announced. TicketBeam was implemented to provide FCS with data integration services that informed social media and email marketing campaigns.

Cathy Weeden, chief sales and marketing officer at FCS, said: “Lunar’s implementation of TicketBeam granted us better visibility into the demographic data of our customers so we could target them with the most impactful marketing strategies.

“We’ve been sitting on a gold mine of information, and Lunar built a solution that makes our data work for us. We saw immediate traction where we hadn’t before.”

Image: Alex Hendricks