A new Ticketmaster report shows that almost a third of festival goers prioritise the experience at the event over the music.

The ticketing giant surveyed 4,000 punters across the UK to get their feedback on the UK festival landscape in its State of Play: Festivals 2019 report.

Just under a third of all people (31 per cent) said the main reason they attended a festival is for the experience, rather than the music. Twenty-nine per cent claimed the music was the primary factor for buying a ticket.

Among respondents, the majority – 41 per cent – said they waited until three quarters of the line-up had been unveiled, with 29 per cent wanting to discover half the acts. While 10 per cent would only buy when headliners were announced, six per cent bought tickets before any acts were known.

The State of Play report also found that 55 per cent of ticket-buyers are heading to the fields with between two and four other people, and 18 per cent with between five and nine other people.

Ticketmaster noted that the average festival-goer age is 37 and are scattered all across the UK, with the South West having the keenest fans.

In addition, the report found that Reading and Leeds is the most attended festival, closely followed by the 135,000-attendance Glastonbury festival, which is kicking off this Wednesday.

The former, which has a joint attendance of 90,000, is a pair of festivals that take place simultaneously and share the same line-up, which in recent years welcomed the likes of Green Day, Metallica, Biffy Clyro, Eminem and Kendrick Lamar to headline the main stage.

Fourty eight per cent of people in the UK have been to a festival at least once in their life, while 37 per cent have attended a festival since 2016.

Image: Secretlondon