The International Speedway Corporation (ISC) has become the latest sporting body to join the Veteran Tickets Foundation’s (Vet Tix) portfolio of partners.
Vet Tix is a US non-profit founded in 2008, which gifts free tickets to concerts, sporting events and other activities to currently serving military and all veterans through its Tickets for Troops programme.
ISC‘s ‘Proud Partner’ status spans across its 12 motorsports entertainment facilities throughout the US that host NASCAR events.
Frank Kelleher, ISC’s vice president of sales and marketing, said: “Patriotism in our sport runs deep and this is just another way that we can thank and honour our military members. NASCAR embraces families and we look forward to helping military and veterans strengthen those family bonds with race experiences.”
ISC‘s partnership includes hosting military service members and veterans and providing unique event experiences for them.
It also includes at-track activations beginning with Chicagoland Speedway and its Camping World 400 Monster Energy NASCAR Cup Series race on June 30, and running through the DAYTONA 500 at Daytona International Speedway in February 2020.
Through the agreement, ISC tracks will participate in a social media campaign where fans may nominate a military member to win a race day experience.
Mike Focareto, founder and chief executive, Vet Tix, added: “We are very excited for our military and veterans to experience NASCAR racing at ISC‘s tracks. We have been connected to motorsports for many years and currently enjoy a great relationship with Monster Energy NASCAR Cup Series driver Kurt Busch and his KB100 Ticket Giveaway.
“This is just another way we can further our mission to help service members and veterans to reduce stress, encourage community building and build life-long memories.”
Earlier this year, it was reported that Live Nation had donated more than $75m (£59m/€66m) worth of tickets since 2014.
In June 2018, Ticketmaster launched a custom ticketing software to update the nonprofit’s platform. The ticketing giant committed to a partnership providing a real-time feed of live event tickets to their 780,000 veterans of all eras, current service members including Guard and Reserves, immediate family members of those killed in action, and caretakers of VetTixers.